Digital marketing refers to the strategic use of digital channels, platforms, and technologies to promote products, services, or brands to targeted audiences. It encompasses a wide range of tactics, including search engine optimization (SEO), social media marketing, email campaigns, content marketing, pay-per-click (PPC) advertising, and influence partnerships. Unlike traditional marketing, digital marketing leverages data analytics and real-time feedback to optimize campaigns, enabling businesses to reach specific demographics with precision and measure the effectiveness of their efforts. By engaging customers through websites, mobile apps, and social networks, companies can foster brand awareness, drive website traffic, and convert leads into loyal customers. Its cost-effectiveness, scalability, and adaptability make digital marketing essential in today’s interconnected world, where consumers increasingly rely on online interactions for discovery, research, and purchases.